CEO profile
DR. HANIZA YON
Founder & Chief Executive Officer
Dr. Haniza Yon is a trailblazer in the fields of psychometrics, AI-based credit risk assessment, and data science. As the founder and CEO of Global Psytech, Chairman of GFI Fintech (Malaysia), and Director of Global Psytech MENA LLC (Qatar), Dr. Haniza has been at the forefront of developing innovative solutions that merge behavioural science with technology.
Her research and business objectives are centred around the application of behavioural science and digital assessment technology to assess human potential and capabilities. She is a data scientist with a long-standing interest in psychometrics and data science. She was the founding President of the Malaysian Psychometrics Association (MPA) and is currently serving her eleventh presidential term. She has been working in psychometrics for more than 25 years, including as a psychometrician at Educational Testing Service (ETS), Princeton, New Jersey, as a Vice President at Integrated Knowledge Systems (IKS), Illinois, USA and as a Director of the Psychometrics and Cognitive Analytics Labs at MIMOS Berhad, Malaysia.
She received her PhD in Measurement and Quantitative Methods from Michigan State University, USA and served as an Adjunct Professor at the School of Economics, Finance and Banking, UUM and an Adjunct Fellow at the School of Quantitative Sciences, UUM, the Educational Research Lab, UPSI, the Laboratory for Statistics and Computation, ISLA, Portugal and as a research fellow at the Psychometrics Centre, Cambridge University, UK. She can be contacted at haniza.yon@globalpsytech.com.
Her exceptional work continues to shape the future of fintech and psychometrics in Malaysia and beyond.
Advisors
Management Team
Adhari is a Director and one of three partners at Omnia Consulting, bringing 26 years of experience in human capital management and organizational development. He spent 14 years at Bank Negara Malaysia and its subsidiaries, most recently serving as Assistant Governor. In this role, Adhari transformed and modernized human capital practices, institutionalizing governance, expertise and rigor within the bank. He also provided leadership oversight in strategic management and information technology.
Before becoming Assistant Governor in May 2015, Adhari headed Strategic Human Capital Management and Strategy and Risk Management. He is recognized as a thought leader in human capital and leadership, and a frequent contributor to regional forums among central banks and their affiliates.
Adhari currently chairs the HR Committee at the Asian Institute of Chartered Bankers, serves as a lead assessor for the Malaysian Investment Development Authority, and is an Adjunct Professor at INCEIF University. He also advises and holds equity in Global Psytech and Synergio, focusing on people analytics and sustainability consulting respectively.
Before joining Bank Negara Malaysia, Adhari spent a decade at PricewaterhouseCoopers and the Hay Group, working as a human capital and change-management consultant across various sectors. His expertise spans mergers and acquisitions, workforce rationalization, leadership assessment, development and succession, competency modeling, and engagement.
Adhari is passionate about wildlife and environmental conservation, enjoys outdoor activities, and is an avid long-distance runner. He holds a Bachelor's degree in Psychology and Organizational Studies from the University of Michigan, Ann Arbor.
LinkedIn: https://www.linkedin.com/in/mohd-adhari-belal-din-895904229/
Dr. Haniza Yon is the founder and CEO of Global Psytech, Chairman of GFI Fintech (Malaysia), and Director of GFI Fintech (Qatar). She has provided the management and intellectual leadership in the development of GFI, an AI-based credit risk assessment system. She is the country’s foremost psychometrician and successfully led a multi-disciplinary team that developed various commercial products. Psychometric technologies that operate on intellectual property produced by her are widely used in many government and private organisations across various industries in Malaysia and internationally.
Her research and business objectives are centred around the application of behavioural science and digital assessment technology to assess human potential and capabilities. She is a data scientist with a long-standing interest in psychometrics and data science. She was the founding President of the Malaysian Psychometrics Association (MPA) and is currently serving her eleventh presidential term. She has been working in psychometrics for more than 25 years, including as a psychometrician at Educational Testing Service (ETS), Princeton, New Jersey, as a Vice President at Integrated Knowledge Systems (IKS), Illinois, USA and as a Director of the Psychometrics and Cognitive Analytics Labs at MIMOS Berhad, Malaysia.
She received her PhD in Measurement and Quantitative Methods from Michigan State University, USA and served as an Adjunct Professor at the School of Economics, Finance and Banking, UUM and an Adjunct Fellow at the School of Quantitative Sciences, UUM, the Educational Research Lab, UPSI, the Laboratory for Statistics and Computation, ISLA, Portugal and as a research fellow at the Psychometrics Centre, Cambridge University, UK. She can be contacted at haniza.yon@globalpsytech.com.
After his undergraduate studies at the University of Groningen in the Netherlands, Dr. Rense Lang earned his PhD in Psychology under the supervision of Dr. Martin Fishbein and a Master's degree in Computer Science from the University of Illinois at Urbana-Champaign, USA. He later taught both fields at the University of Illinois. As a co-founder, Dr. Lang now serves as Lead Data Scientist at Global Psytech in Kuala Lumpur, Malaysia, and as Director and Research Professor at the Laboratory for Statistics and Computation, ISLA, in Vila Nova de Gaia – Porto (Portugal). He is an Associate Editor of the Journal of Scientific Exploration and has published more than 100 peer-reviewed papers, books and book chapters in artificial intelligence, data science, catastrophe theory, computer science, econometrics, education, hospitality, medicine, psychology, psychiatry and psychometrics. While teaching at the University of Illinois, Dr. Lang founded Integrated Knowledge Systems (IKS), which provided test administration, psychometric and quality-control services to mid-to-large clients at the U.S. state and county level in educational assessment and employee testing. As a consultant to the State of Illinois, Dr. Lang was responsible for designing, implementing and validating the scaling and equating of performance for more than a million students on high-stakes annual standardized assessment tests – including assessments for special populations. His current research focuses on machine learning – including transformer-based systems – fintech, IRT and non-IRT computerized adaptive testing (CAT), as well as multi-faceted Rasch measurement applied to product and rater evaluation. Between 2003 and 2012, he worked extensively with online dating and social media companies in Canada, China and the United States.
LinkedIn: https://www.linkedin.com/in/onlinetesting/
Nur Ayu Johar is a trained psychometrician with a track record spanning fifteen years in the field. She holds a Bachelor of Education in Mathematics and a Master of Education (Measurement and Evaluation), and is currently pursuing a PhD in Education. She brings unmatched expertise in psychometrics, data analysis and item development. Known for her precision and innovative approach to educational measurement and assessment, she has consistently delivered excellence and rigor in assessment design and analysis, making her a leading force in the field.
LinkedIn: https://my.linkedin.com/in/nur-ayu-j-b3824921
Amrit holds a Bachelor's degree in Information Technology from C.V. Raman College of Engineering in India and currently serves as Chief Technology Officer at Global Psytech in Kuala Lumpur, Malaysia.
With over a decade of experience, Amrit has a distinguished background working with respected organizations such as MIMOS and Tech Mahindra. He is a skilled IT specialist focused on designing, developing and maintaining robust, high-performance software platforms deployed at national scale. His expertise spans multiple domains, including fintech, HR technology and assessment solutions, ensuring the delivery of innovative and effective software solutions.
LinkedIn: https://www.linkedin.com/in/amrit-lakra-98ba3326
Mun Yee is a trained psychometric test developer with more than 15 years of industry experience, focused on creating innovative solutions for organizational and individual development, as well as developing non-cognitive assessments.
She has a strong interest in psychometric testing and its implications for modern industries. She worked at MIMOS Berhad as a psychometric researcher. She holds a Bachelor's degree in Psychology (HELP University).
Driven by her passion for industrial and organizational psychology, she completed a Master's degree in Occupational Psychology at the University of Nottingham Malaysia. Drawing on her experience in both academic and commercial research, she is keen to combine her educational expertise to best support clients' priorities.
LinkedIn:https://www.linkedin.com/in/mun-yee-mandy-k-a1972731/
End-to-End Expertise
Our team of seasoned experts delivers scalable, innovative profiling and assessment solutions for individuals across a range of industries, covering both cognitive and non-cognitive dimensions such as personality, potential and performance. We provide end-to-end expertise across the entire data cycle, from raw data collection through to advanced behavioral analytics, using cutting-edge technologies such as machine learning, artificial intelligence and big data. This helps companies empower thin-file customers, reduce non-performing loans, and improve workforce efficiency and productivity, while enhancing overall wellbeing. Our solutions also enable companies to improve user experience, increase conversion rates, and make informed, data-driven decisions.